Crafting A Logo That Captures Your Brand Message
Last week I had a great time sharing Why Your Brand Needs An Inspiration Board (And How To Make One). I love talking about my design process and offering up ways to make the whole thing a little less mysterious for you!
Today, let’s talk logos, shall we? It’s that symbol (or other design) that a brand uses to identify itself. It often incorporates a letter or even the name of your brand.
We all know that blue bird in Twitter’s logo, that white imprint of a woman on a green background for Starbucks, or that famous Nike swoosh! These are all logos that we now immediately associate with a particular brand.
And trust me, it’s no accident. A good logo looks simple and represents the brand so naturally that it’s easy to forget how much work and intention goes into designing a high-quality, memorable logo.
So whether you’re thinking of creating your own logo or you plan to hire a designer, here are some tips to keep in mind:
1. Start at the very beginning.
It’s time to pay a visit to your own inspiration board. You’ve probably spent a lot of time on it and it’s totally YOU. So make sure you use it! :) What colors, design, and fonts do you really love?
2. Do your research.
Another little trick I’ve found useful in the very early stages of creating a logo is researching various words that describe a brand. Do you envision a brand that’s feminine? Maybe happy? Google those terms and see what you find. You never know when inspiration will strike!
3. Now keep it simple.
Once the design process begins, make sure you don't make things too complicated by trying to include too many details. You’ll want your logo to pack a powerful punch whether it’s blown up to the size of a billboard or reduced down to a tiny business card. Think of the logos for Google, Apple, or TOMs—they’re powerful yet simple.
4. When it comes to colors, less is definitely more!
Stick with just 2-3 colors. It can feel difficult to narrow it down, but it’s worth it. You’ll want to keep your logo easy on the eyes and very versatile.
5. Make it beautiful—but readable, too.
Use a legible font. This is so, so important! Current design trends seem to feature script fonts that are seriously difficult to read. If your message gets lost in overly-scribbly font, people will look away! Be sure to get a second opinion from a friend if you’re unsure whether a font you’re using is legible.
I love logo design and I know you’ll love it too! Your brand is one-of-a-kind (because it’s yours) and it’s important to give it an eye-catching logo to represent what you stand for.
To keeping it simple and powerful, too,
PS: Now I’d love to hear from you. What brand do you know that has a truly amazing logo? And it can be YOURS! ;) Let me know in the comments.